THE FLYING HEART

«Un corazón, una chica. El corazón vuela, la chica sufre. Una historia
cotidiana que no por conocida deja de conmover. Un libro para los buenos
y malos momentos sentimentales que rebosa imaginación, sentido del
humor, amor y lágrimas escrito e ilustrado con un personal y
sorprendente estilo por Amaya Uscola.» – Alvaro Sobrino

Back in 2006, working as a copywriter at an advertising agency, I wrote and illustrated this love story in my spare times, and it ended up being my first artist book.
For some reason this story came out my guts into English language, the one I use to express my feelings. The publisher, Alvaro Sobrino from Blur Ediciones and Visual, was also very open minded not asking me for a single change in the book.
Everything led to the distribution company Actar picking up my published little art book to show it at the best Museums and bookshops around the world. Yeah. So I was so lucky to see my book in the shops of great places such as Museo Reina Sofia (Madrid), Tate Modern (London), Chicago Arts Museum (Chicago), Centre Pompidou (Paris), Caixa Forum (Madrid) or Amazon.com
This book was also the spark for the publisher to decide beginning a new collection of many other lovely little books made by advertising creatives, in collaboration with Club de Creativos de España.
And such were the best awards my pride could ever get, and also a proof that exercising your creativity by working on those personal projects in which you believe, can really take you to very big places. Which rocks.