experience

More about my career and skills.

(˳˘ ɜ˘)˳ ♬♪♫ I work as an artist, illustrator, designer and creative writer for Publishing and Impact Brands at Butterfly Books Studio. I am also a teacher and mentor at the Italian university IED Istituto Europeo Di Design Madrid.

All of these activities are fiercely supported by Brucci, my little staring dog ( ಠ ಠ).

NOW

BOOKS

Author, illustrator, designer and indie self-publisher under Uxplanet Books, of the graphic books “Everything reminds you of me: a fish memoir” (Uxplanet 2019);  Hambre de Mariposas” (Uxplanet 2017) and  “Memorias de Pez” (Uxplanet 2015).

In 2006, I wrote and illustrated “The Flying Heart”, published by Blur Books. A graphic book which sold out at some amazing museum shops like Moma, Tate Modern, Chicago Arts Museum, Caixa Forum or Reina Sofia, and was selected by the leading Actar Publishers to be distributed in lovely bookshops all around the globe.

GRAPHIC AND DIGITAL DESIGNER

I have also worked as the graphic and web designer to launch Plataforma por Empresas Responsables. Also as a graphic and web designer for the companies Quiero and Sustainable Brands. And as a graphic web designer for LÓVA (The opera, Learning a vehicle.)

SET ILLUSTRATION ARTIST

In 2022 I have worked as a set illustrator for the Production Designer and Art Director César Macarrón with Buendía Estudios, in the tv series project “Las noches de Tefía” , writen and directed by Miguel del Arco. )

CHARACTER DESIGN/ FLAG DESIGN

In 2021 I got selected by Pictoplasma Berlin to be in the group of artists, designers and illustrators of The United Nations of Characters Flags Installation. I designed what I call The flag for Creativity, with a character I named MAIAPEZ. As the Goddess of Creativity, she is a butterfly with 2 heads, depicting the arts and the sciences.

FANZINES

Illustrator, photographer and designer of the fanzines “I want to live somewhere else for a while” (London 2000), “Uxplanet. Character streetart(Madrid 2005) and “Uxplanet invading the British Virgin Islands” (Detached from ñ-shots mag). Author of the artist book “Un corazón azul marino”.

Designer of magazine covers: Visual Design Magazine and LeCool.

WRITING

Co-writer of the book “Envases y la Tercera Edad” (ESIC 1995) and illustrator for the book Los dioses del marketing (ESIC 1996). Illustrator for all the articles in the weekly ESICPRESS magazine, during two years.

Writing and illustration of Casa 53, an editorial blog about collectors and collections

Writing of Pijama Party, an editorial blog for Club de Creativos de España, about freelance working

I have also writen and illustrated children books: “Rodelius swims to London”, “Miss Tiny Tomatoes” and “Life is Poo”, yet unpublished.

PACKAGING DESIGN

Illustrator, photographer and designer of the fanzines “I want to live somewhere else for a while” (London 2000), “Uxplanet. Character streetart(Madrid 2005) and “Uxplanet invading the British Virgin Islands” (Detached from ñ-shots mag). Author of the artist book “Un corazón azul marino”.

Designer of magazine covers: Visual Design Magazine and LeCool.

TEACHING

In 2010 I created Happy Thing, to teach children how to write, illustrate and design hand-made books as a way to . An itinerant educational project which happily happened for 2 years at Madrilian museums, schools, libraries and children leisure centres.

Teacher and Mentor at Istituto Europeo Di Design

PAST

ADVERTISING CREATIVE DIRECTION, COPYWRITING AND TRANSCREATION

For 22 years (1997-2019) I also made my living in Advertising Communication as a Creative Director and Copywriter, conceptualising, writing stories and transcreating (EN/SP and FR/SP). I was part of the creative teams for multinational top ad-shops and local boutique agencies in Spain, UK, US, Netherlands, France, Italy, Germany and Korea.

AWARDS

II got my creative work recognised for excellence at Advertising Awards Competitions such as Cannes Lions, Young Lions, ADG LAUS, New York Festivals, Club de Creativos de España, FIAP and Epica, which was nice :). I was also a jury member at Club de Creativos de España twice (2006 and 2016) for Print and Innovation Awards; an ADG Laus jury member for Graphic Design and Visual Communication Awards and a jury member at BRIO Brazil Digital Design Awards 2014.

Member of the Board of Directors at Club de Creativos de España 2010-2012

EDUCATION

ESADE Business School Madrid

Sept 2022 – May 2023 Granted by Fundación Prevent, AULA Aprende y Emprende: a business training and mentoring program designed and delivered at ESADE Business School Madrid.

Art and Design Schools

Central Saint Martins University of the Arts London, Anglia Ruskin University of Cambridge, St Ives School of Painting, Pictoplasma Academy Berlin, Animart Madrid, Alfil Art School Madrid, and CIS Madrid.

ESIC High Degree in Marketing

As well as properly studying Graphic Design (vocational training); Illustration (short courses); Character Art and Design (masterclass); Cel Animation and Comic Art (formal training); Marketing (high degree) and Languages (English, French and Italian certificates), I was always home-schooled in all sort of Arts and Crafts.

HOME ART SCHOOLING

Before turning 20 I had already learned many techniques from my creatively restless and ever curious grandad and parents: drawing from observation; oil, chalks, pastels and watercolour painting; pottery; wood carving; clay modelling; glass mosaics; basketry; printmaking; photography; black and white negative processing; book binding; engraving; weaving, jewellery and sewing for fashion design. Sometimes using the bathtub, sometimes the kitchen sink, sometimes at my grand´s attelier, sometimes while watching tv,  sometimes in my room at night… I always found some time for arts.

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